Thrive Frozen Nutrition – Milk Chocolate

Good Evening errybody! How is everyone doing? I have been hitting the gym for the first time in a while the last few days and its been kicking my butt, literally and figuratively. My snack habits don’t strictly revolve around junk food. I often look around for something some what healthy to try as well, but lets face it, for most people a cookie tastes better than a beet. I am completely envious of those of you that can polish off a pint of ice cream with no regrets – but as for me, I have become full blown lactose intolerant as of August of 2012. Dairy was always kind of a Russian roulette prior to that, but no more. Now if you follow me on instagram, where I mostly post cat pictures and food pictures (isn’t that what instragram is for? @pyropixie by the way) you will be saying “But Erin, you had pizza for dinner tonight!” And you’re right, I did, you can’t deny pizza, no matter how awful you feel after.

Anyways – Imagine my surprise when wandering the frozen aisles and seeing this little gem tucked away on a top shelf. I always look at the various soy, almond, and tofu ice creams, but they always seem to have the same flavor. Vanilla or chocolate. I’m sorry, but if we can make veggies into a patty that could fool someone into thinking they are eating a burger, we surely can make non dairy ice cream into another flavor but vanilla or chocolate. Now don’t get me wrong, I enjoy both of these flavors, but I am just burnt out. I also notice that non dairy ice cream uhhh.. treats.. tend to taste a little off in the flavor department. Coming down from a major disappointment with the purchase I made of the mini mint chip ice cream sandwiches from Toffutti, I figured that the Thrive Frozen Nutrition was worth a shot.

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Originally I was tempted to put this back on the shelf when I saw that the first ingredient was milk, but upon further investigation it boasted that it was okay for people with lactose intolerance. I was definitely curious now. I really love yogurt, but alas had to cut that out of my diet too (I really like Amande yogurt for all you non diary peeps out there) so I was also excited to see that this had live cultures in it. In my fit of excitement of throwing it into my basket, I mistakenly thought there were four cups in the package, not two. The package was 5 dollars at my local Save Mart, which is a bit steep for 2 cups of ice cream, but what the hay, I pay close to that for one drink at Starbucks (because they charge for soy! UGH)

I decided to have one for dinner, because I am an adult and make my own choices. I was expecting the flavor to be the generic chocolate flavor you find with ‘health’ foods. I grabbed a spoon, headed up stairs, and crawled into bed with my treat. So. Let’s just throw this out there now. PROTIP: Use a metal spoon. I had a plastic spoon out of sheer laziness. I did not realize how dense this treat is and snapped the spoon straight down the middle. NICE. So in true OCD fashion, I chiseled around the outside of the cup with small little bites and made spiral into the middle so that the treat was flat, where I proceeded to start the process all over again. I was really surprised by the taste. This stuff doesn’t taste healthy at all! The chocolate flavor is rich and flavorful. The treat itself is creamy and delicious.

I am not sure if it is because of the serving size or the amount of protein, but I almost couldn’t finish the whole cup because I was full. I really hope that local stores pick up a few of the other flavors as I would love to give them a try, despite the hefty price tag.

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Texture: 5/5 – I did not realize how dense this treat is in the cup prior to eating, but you would never know by the texture. I would venture to say that you probably couldn’t tell the difference between a scoop of this and a scoop of your favorite chocolate ice cream in terms of texture. It is creamy and delicious (but not scoopable with a plastic spoon)

Smell: 3/5 – Nothing really to write home about in the terms of smells. It smells like milk chocolate, and freezer.

Appearance: 3/5 – I must admit that I fell for the image on the outside of the package of the perfectly scooped mound of ice cream pictured in the cup. Either the fancy scoop melted in both of my cups and froze over into a flat layer, or it was never there to begin with. I was also surprised to see the freezer burn inside of the sealed cup. My guess is because this probably contains more water than regular ice cream.

Taste: 5/5 – This was really really good. I am always skeptic of non dairy ice creams because of their inability to get the flavor just right, but the guys at Thrive nailed this – and packed it full of protein, vitamins, and probiotics too! I would almost venture to say that if I were served a scoop of Thrive and a scoop of chocolate ice cream, I would have hard time telling them apart. I would definitely buy this again, even at 5 bucks a pop. Now the real task, keeping everyone elses spoons off them. P.S. Thrive, don’t ever stop.