Project 7 – Birthday Cake Gum

So I have kind of a Sunday ritual. Well, it’s kind of a new one, but the beginning part of said ritual is the same. For a while I was drinking a lot of Starbucks – like… A LOT. Not only is that stuff packed with calories, but it also takes it’s toll quickly on ones pocket book. So I made deal with myself that I can have a cup of chai tea (my favorite beverage from Starbucks, as I don’t drink coffee) on the weekends and I couple that with a bagel from the Noah’s next door. It’s rather nice really. I grab my drink, then my bagel and lounge for a moment while people watching then I head home. Well it seems that I have to always pick up something from the near by Target, whether it be toilet paper, cat food, whatever, but now wandering around Target even when I have nothing urgent to buy has been my new thing. It’s kind of relaxing to meander up and down the aisles when the store is quiet and look at all the things that I don’t need.

This morning while in the check out line I finally caved and bought the Project 7 Birthday Cake gum that I’ve looked at many times before. The idea of birthday cake flavored gum sounds pretty gross, bought I thought I’d give it a whirl. Plus a few pennies of my purchase go towards a good cause so why not.

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This gum comes in a small resealable package that is bound to open in the bottom of my purse. Judging by the picture on the front of the package, I am in for a treat of yellow cake frosted with a delicious looking pink butter cream frosting. At least that’s what I built up in my brain.

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I popped a piece in my mouth hoping for the best. I’m not really a flavored gum chewer, I prefer the original Trident, but I do absolutely love cake. I started chewing and did not really get the flavor of cake. It was more like chewing on a solid form of Redi-Whip whipped cream. The flavor was good, but was not cake-esque to me. Unfortunately this gum suffered the same fate as most novelty flavored gums and the taste disappeared in less than 5 minutes and I was left chewing flavorless rubber.

Texture: 5/5 - This gum is pretty run of the mill Chicklet style gum. Crunchy exterior, chewy gum interior. Nothing fancy here.

Smell: 3/5 - As a kid did you ever decorate cookies with the Wilton frosting that comes in a squeeze tube? This is exactly what the gum package smells like. Sweet but with a very artificial flavor undertone.

Appearance: 1/5 - Now I feel like this is where the product could have really sold my brain. Isn’t the saying that we eat with our eyes? It would have been awesome to peel open this package to find 12 little funfetti pieces of gum staring back at me, but instead I was greeted with plain underwhelming white pieces of gum. I guess you could trick someone into eating one of these without them knowing the flavor, so there is that.

Taste: 2.5/5 - This gum was decent. I will give it that, but like I mentioned before, it tasted more like whipped cream than birthday cake to me. I was also disappointed (though I anticipated) that the flavor only lasted a few minutes. Overall, I would probably only buy this as a novelty item to give to a friend as a little fun gift with a larger birthday gift or card.

Have you tried this gum? What did you think?

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