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impulse buy

Project 7 – Birthday Cake Gum

Posted in Candy

So I have kind of a Sunday ritual. Well, it’s kind of a new one, but the beginning part of said ritual is the same. For a while I was drinking a lot of Starbucks – like… A LOT. Not only is that stuff packed with calories, but it also takes it’s toll quickly on ones pocket book. So I made deal with myself that I can have a cup of chai tea (my favorite beverage from Starbucks, as I don’t drink coffee) on the weekends and I couple that with a bagel from the Noah’s next door. It’s rather nice really. I grab my drink, then my bagel and lounge for a moment while people watching then I head home. Well it seems that I have to always pick up something from the near by Target, whether it be toilet paper, cat food, whatever, but now wandering around Target even when I have nothing urgent to buy has been my new thing. It’s kind of relaxing to meander up and down the aisles when the store is quiet and look at all the things that I don’t need.

This morning while in the check out line I finally caved and bought the Project 7 Birthday Cake gum that I’ve looked at many times before. The idea of birthday cake flavored gum sounds pretty gross, bought I thought I’d give it a whirl. Plus a few pennies of my purchase go towards a good cause so why not.

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This gum comes in a small resealable package that is bound to open in the bottom of my purse. Judging by the picture on the front of the package, I am in for a treat of yellow cake frosted with a delicious looking pink butter cream frosting. At least that’s what I built up in my brain.

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I popped a piece in my mouth hoping for the best. I’m not really a flavored gum chewer, I prefer the original Trident, but I do absolutely love cake. I started chewing and did not really get the flavor of cake. It was more like chewing on a solid form of Redi-Whip whipped cream. The flavor was good, but was not cake-esque to me. Unfortunately this gum suffered the same fate as most novelty flavored gums and the taste disappeared in less than 5 minutes and I was left chewing flavorless rubber.

Texture: 5/5 - This gum is pretty run of the mill Chicklet style gum. Crunchy exterior, chewy gum interior. Nothing fancy here.

Smell: 3/5 - As a kid did you ever decorate cookies with the Wilton frosting that comes in a squeeze tube? This is exactly what the gum package smells like. Sweet but with a very artificial flavor undertone.

Appearance: 1/5 - Now I feel like this is where the product could have really sold my brain. Isn’t the saying that we eat with our eyes? It would have been awesome to peel open this package to find 12 little funfetti pieces of gum staring back at me, but instead I was greeted with plain underwhelming white pieces of gum. I guess you could trick someone into eating one of these without them knowing the flavor, so there is that.

Taste: 2.5/5 - This gum was decent. I will give it that, but like I mentioned before, it tasted more like whipped cream than birthday cake to me. I was also disappointed (though I anticipated) that the flavor only lasted a few minutes. Overall, I would probably only buy this as a novelty item to give to a friend as a little fun gift with a larger birthday gift or card.

Have you tried this gum? What did you think?

February 1, 2015
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Klondike Caramel – The Candy!

Posted in Candy

For most of my years of employment I have worked in a various form of retail. I know the tricks of the trade to make consumers buy things, product placement, if I’m really getting a deal on that item that is on sale, etc. One thing that was ingrained into my brain during the beginning years of my retail life was the saying “Eye level is buy level!” My old district manager used to say that as some sort of retail chant that would take him to sales heaven. It has always stuck with me, and to this day I still joke about it. But! There is some truth to this mantra. The items that stores want you to buy are often put in the middle sections of the aisles. Why do they put all the bad for you food at kids eye level? Because they know that as soon as the child sees the brightly packaged food, they HAVE to have it. So where am I going with this?

I spotted these candy morsels on the very bottom shelf, slightly pushed aside in the check out line of Walmart the other day. I’m sure you know the ole saying “What would you doooOOOooo for a Klondike bar?” Want the truth? Not much. I honestly don’t care for Klondike bars because I don’t like the chocolate they use on the outside of their perfectly square ice creams, although I will eat the hell out of a Choco Taco. I was not expecting to find these tucked away on a bottom shelf, but in the more predominate section of the candy section, but I guess they haven’t been jumped into the gang yet.

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Now I find it a little weird that they had to proclaim ‘The Candy!’ on the outside of the package. Were they concerned that if they put a box of these on the shelf without the warning that someone would think that stores were trying to sell thawed ice cream at checkout stands? I was slightly apprehensive about buying these because of my dislike of their ice cream, but I figured that at less than a dollar, what have I got to lose?

As I was putting groceries away I completely forgot that I purchased these, shows the lasting impression they made eh? But I was excited to try them because I like caramel a lot. I tend to shy away from caramel because I have 16 fillings in my mouth, and the thought of yanking one out is enough to make me pass up the treat entirely, but a girl wants what a girl wants, right?

I opened the package and was… expecting a little more. Literally. I’m not sure why I was expecting more, the package is not very big, but the pieces were about the size of.. the middle of a nickel and a quarter. quickel. I bit into one of the pieces and was surprised. The caramel was buttery and soft and the chocolate was okay. Note that on the package it says chocolate flavored coating. It could be wax for all I know. The coating still reminded me of the outside of a Klondike bar, but the ratio of chocolate coating to caramel is quite small, so you hardly taste it.

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Texture : 4/5 – The texture of this candy is nice. The caramel is smooth and chewy, and the chocolate coating is not bad. It could be worse, it could be coated in Palmers chocolate – gaaaa-ross.

Smell : 3/5 – The smell of the candy before you bite into has a noticeable chocolate smell. Nothing spectacular.

Appearance : 3/5 -I get that they were modeling the appearance of these after their famed ice cream treat, but they were pretty lack luster in the appearance department. They had that nice white film that chocolate gets when it is old, but my guess is that it was probably from being frozen or refrigerated during transport vs age.

Taste : 3/5 -These were OK – but they are no Rolo. I really enjoyed the caramel in the middle. I tend to like my caramel more on the chewy side vs the gooey side, so these worked out nicely. Due to the size of the candy, the chocolate coating wasn’t overpowering like I was expecting it to be. I could take or leave these. One thing that I do wish that they would have done is done a no frills wrapping on each chocolate piece so I did not feel obligated to eat the entire package because I didn’t want to scrounge around for a bag to put the others in, but that’s just me.

So what would YOU do for a Klondike bar? Or candy?

October 1, 2013
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