For most of my years of employment I have worked in a various form of retail. I know the tricks of the trade to make consumers buy things, product placement, if I’m really getting a deal on that item that is on sale, etc. One thing that was ingrained into my brain during the beginning years of my retail life was the saying “Eye level is buy level!” My old district manager used to say that as some sort of retail chant that would take him to sales heaven. It has always stuck with me, and to this day I still joke about it. But! There is some truth to this mantra. The items that stores want you to buy are often put in the middle sections of the aisles. Why do they put all the bad for you food at kids eye level? Because they know that as soon as the child sees the brightly packaged food, they HAVE to have it. So where am I going with this?
I spotted these candy morsels on the very bottom shelf, slightly pushed aside in the check out line of Walmart the other day. I’m sure you know the ole saying “What would you doooOOOooo for a Klondike bar?” Want the truth? Not much. I honestly don’t care for Klondike bars because I don’t like the chocolate they use on the outside of their perfectly square ice creams, although I will eat the hell out of a Choco Taco. I was not expecting to find these tucked away on a bottom shelf, but in the more predominate section of the candy section, but I guess they haven’t been jumped into the gang yet.
Now I find it a little weird that they had to proclaim ‘The Candy!’ on the outside of the package. Were they concerned that if they put a box of these on the shelf without the warning that someone would think that stores were trying to sell thawed ice cream at checkout stands? I was slightly apprehensive about buying these because of my dislike of their ice cream, but I figured that at less than a dollar, what have I got to lose?
As I was putting groceries away I completely forgot that I purchased these, shows the lasting impression they made eh? But I was excited to try them because I like caramel a lot. I tend to shy away from caramel because I have 16 fillings in my mouth, and the thought of yanking one out is enough to make me pass up the treat entirely, but a girl wants what a girl wants, right?
I opened the package and was… expecting a little more. Literally. I’m not sure why I was expecting more, the package is not very big, but the pieces were about the size of.. the middle of a nickel and a quarter. quickel. I bit into one of the pieces and was surprised. The caramel was buttery and soft and the chocolate was okay. Note that on the package it says chocolate flavored coating. It could be wax for all I know. The coating still reminded me of the outside of a Klondike bar, but the ratio of chocolate coating to caramel is quite small, so you hardly taste it.
Texture : 4/5 – The texture of this candy is nice. The caramel is smooth and chewy, and the chocolate coating is not bad. It could be worse, it could be coated in Palmers chocolate – gaaaa-ross.
Smell : 3/5 – The smell of the candy before you bite into has a noticeable chocolate smell. Nothing spectacular.
Appearance : 3/5 –I get that they were modeling the appearance of these after their famed ice cream treat, but they were pretty lack luster in the appearance department. They had that nice white film that chocolate gets when it is old, but my guess is that it was probably from being frozen or refrigerated during transport vs age.
Taste : 3/5 –These were OK – but they are no Rolo. I really enjoyed the caramel in the middle. I tend to like my caramel more on the chewy side vs the gooey side, so these worked out nicely. Due to the size of the candy, the chocolate coating wasn’t overpowering like I was expecting it to be. I could take or leave these. One thing that I do wish that they would have done is done a no frills wrapping on each chocolate piece so I did not feel obligated to eat the entire package because I didn’t want to scrounge around for a bag to put the others in, but that’s just me.
So what would YOU do for a Klondike bar? Or candy?